» India’s Trust in Media Down by 7% – Good for us! . || Satyameva Jayate ||

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India’s Trust in Media Down by 7% – Good for us!

22 June 2010 694 views 5 Comments

Courtesy Mukta Lad, some findings from the latest Edelman Trust Barometer (Report) that will cheer all of us who have long given up on MSM (Hat Tip: Dosabandit).

1. This year, India’s trust in the media has gone down by 7%, as compared to last year.

2. Even as trust in mainstream media is declining, search engines are now the most “trusted” source of information in the digital/online world. Not just that, the credibility of search engines and free content sources (such as blogs) now rivals that of traditional media!

Long live Google, Yahoo!, WordPress, Blogspot, Facebook, Twitter etc etc!

Also do read auldtimer’s recent Idiot Box survey from which this graphic that needs no comment:

Earlier posts in the series: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12 and Part 13

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5 Comments »

1. Sid said:

Long overdue. But only 7%. Change is indeed slow.

22 June 2010

2. parthaSarathy said:

Yes Shantanu ji, it’s good but it will be great if the percentage goes up!

courtesy:Organiser: The Internet is still an upper middle class news source. But it is said that at Rs 500 to Rs 700 monthly cost, Internet will become accessible to at least 100 million urban users. But just calculate how much the user must earn to spend Rs 500 monthly on the Internet. Still, according to a study conducted in 2005, there are about 17 million regular users with casual users numbering about five million. 22 million would be more than the populations of several European countries like Belgium and Holland put together….

also this…..
http://www.dnaindia.com/opinion/main-article_media-s-low-credibility_1399574
Media’s low credibility by R Vaidyanathan

22 June 2010

3. B Shantanu (author) said:

Hartosh Singh Bal of Open Magazine looks at Barkha Dutt and Vir Sanghvi’s defense: http://bit.ly/gFfCsa

Please do share. Thanks.

26 November 2010

4. Sid said:

Try this:
http://media-critics.blogspot.com/2011/03/survey-on-peoples-perception-of-indian_14.html

14 March 2011

5. B Shantanu (author) said:

From the Feb ’11 Report: Only 50% of people surveyed between the ages of 25-64 trust Indian media. The figure that trusts the government is at 44%
http://www.slideshare.net/inetk/2011-trust-barometer-indiamedia-release-edelman-india
The biggest drop was the trust in media – down 15% over 2 years.
Part of that drop was reversed in 2012 – trust in media now back at 60%
http://www.slideshare.net/edelmanindia/edelman-india-2012-trust-barometer-india-results-11728652

2 April 2012