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India’s Trust in Media Down by 7% – Good for us!

22 June 2010 665 views 4 Comments

Courtesy Mukta Lad, some findings from the latest Edelman Trust Barometer (Report) that will cheer all of us who have long given up on MSM (Hat Tip: Dosabandit).

1. This year, India’s trust in the media has gone down by 7%, as compared to last year.

2. Even as trust in mainstream media is declining,  search engines are now the most “trusted” source of information in the digital/online world. Not just that, the credibility of search engines and free content sources (such as blogs) now rivals that of traditional media!

Digital Indian Media

Long live Google, Yahoo!, WordPress, Blogspot, Facebook, Twitter etc etc!

Also do read auldtimer’s recent Idiot Box survey from which this graphic that needs no comment:

auldtime tv survey

Related Posts: 12 days of curfew, a 149-year-old tradition and some “unruly elements”

Earlier posts in the series: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12 and Part 13

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4 Comments »

  • 1. Sid said:

    Long overdue. But only 7%. Change is indeed slow.

  • 2. parthaSarathy said:

    Yes Shantanu ji, it’s good but it will be great if the percentage goes up!

    courtesy:Organiser: The Internet is still an upper middle class news source. But it is said that at Rs 500 to Rs 700 monthly cost, Internet will become accessible to at least 100 million urban users. But just calculate how much the user must earn to spend Rs 500 monthly on the Internet. Still, according to a study conducted in 2005, there are about 17 million regular users with casual users numbering about five million. 22 million would be more than the populations of several European countries like Belgium and Holland put together….

    also this…..
    http://www.dnaindia.com/opinion/main-article_media-s-low-credibility_1399574
    Media’s low credibility by R Vaidyanathan

  • 3. B Shantanu (author) said:

    Hartosh Singh Bal of Open Magazine looks at Barkha Dutt and Vir Sanghvi’s defense: http://bit.ly/gFfCsa

    Please do share. Thanks.

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